Communicating with contacts

Can Schools and departments input into the communications process?

All universities have limited flexibility in the communication which is sent to contacts to request their consent - this follows a standard template and protocol defined by QS.

We have agreed with QS that we can include the name(s) of the Loughborough colleague(s) or team that nominated them – this gives the contact more context and confidence that they are responding to a genuine email from 探花精选. The request for consent is usually mailed from the Vice-Chancellor. There is no evidence that mailing for consent under a different signatory improves response rates.

What can we do to encourage our contacts to complete the survey?

We cannot ‘coach’ or encourage our contacts to include Loughborough in their answers when completing the surveys. Official communications regarding the QS surveys must follow the QS prescribed templates. However, there are several things we can do:

  • M&A can send a timely reminder to those contacts who provided consent to look out for the survey in their inbox and ensure that the QS email address is added to their contacts to avoid the survey invite disappearing into spam folders.
  • Engaging with contacts throughout the year with relevant messages and opportunities to connect with Loughborough - for example one-to-one, via social media networks, event invites, news and research - will help to ensure that Loughborough is front of mind and assist with the level of response we receive when asking for their consent for the surveys.
  • A timely personal check in with your contacts on any Loughborough subject matter would confirm that their email address is still current and their Loughborough relationship remains relevant.

Please be sure to double check their email address is accurate when submitting data for QS.

Do we know which individual who 'votes' for Loughborough in the surveys?

We don’t know which individual contacts respond to the QS surveys once mailed.

We hold some top level, institutional insights on the number of votes we receive per year, the proportion of international vs domestic votes, top voting countries and a rough profile of the types of people who respond to the survey. We also hold some insights at broad subject level e.g. ‘Engineering and Technology’. Please contact Fiona Fowkes for further information.